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A script theoretic analysis of consumer decision making
Rethans, Arno J.; Taylor, Jack L. - 1982
Persistent link: https://www.econbiz.de/10004252334
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Consumer Scripts : a tool for teaching process
Rethans, Arno J. - 1985
Persistent link: https://www.econbiz.de/10004675058
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Towards incorporating consumers' product hazard perception into product liability prevention programs
Rethans, Arno J. - 1980
Persistent link: https://www.econbiz.de/10004737816
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Product safety and product hazard perceptions : implications for research and public policy
Rethans, Arno J. - 1980
Persistent link: https://www.econbiz.de/10004737840
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Fundamentals of marketing : additional dimensions ; selections from the literature
Taylor, Jack L. (contributor) - 1975 - 2. ed.
Persistent link: https://www.econbiz.de/10004011872
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The consumer in American society : additional dimensions
Taylor, Jack L.; Troelstrup, Archie W. - 1974
Persistent link: https://www.econbiz.de/10013469269
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A script-theoretic analysis of industrial purchasing behavior
Leigh, Thomas W.; Rethans, Arno J. - In: Journal of marketing 48 (1984) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10002370455
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Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J. - In: Journal of marketing research : JMR 23 (1986) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
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Responses to women's role portrayals in advertisements : a segmentation approach
Leigh, Thomas W.; Reichenbach, Tamatha L.; Rethans, Arno J. - 1984
Persistent link: https://www.econbiz.de/10004091465
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Experiences with script elicitation within consumer decision making contexts
Leigh, Thomas W.; Rethans, Arno J. - 1982
Persistent link: https://www.econbiz.de/10004649264