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Online retailers’ return policy and prefactual thinking

Yu, Yanan; Kim, Hye-Shin - In: Journal of Fashion Marketing and Management: An … 23 (2019) 4, pp. 504-518

Purpose: The purpose of this paper is to examine how return policies from online fashion retailers from different countries (USA, China and Western European) support consumer need for uncertainty avoidance and lower negative prefactual thinking in two different markets: China and USA....

Persistent link: https://www.econbiz.de/10012074749

The relationship between consumer involvement and brand perceptions of female cosmetic consumers

Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133

Persistent link: https://www.econbiz.de/10003909881

Motivations of market mavens for participating in online communities

Kim, Hye-shin; Jin, Byoungho; Park, Jin Yong - In: International journal of electronic marketing and … 4 (2011) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10009155745

Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability

Kim, Hye-Shin; Hall, Martha L. - In: Sustainable fashion supply chain management : from …, (pp. 31-45). 2015

Persistent link: https://www.econbiz.de/10010518715

The effects of facial image and cosmetic usage on perceptions of brand personality

Guthrie, Michelle; Kim, Hye-Shin; Jung, Jaehee - In: Journal of fashion marketing and management 12 (2008) 2, pp. 164-181

Persistent link: https://www.econbiz.de/10003737150

Sharing personal experiences and online consumer engagement : a case study of Glossier

Paintsil, Ashley; Kim, Hye-Shin - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012803169

Shopping motivations of fashion subscription service consumers

Bhatt, Dipti; Kim, Hye-Shin; Bhatt, Siddharth - In: The international review of retail, distribution and … 31 (2021) 5, pp. 549-565

Persistent link: https://www.econbiz.de/10012697719

Consumer profiles of apparel product involvement and values

Kim, Hye-Shin - In: Journal of fashion marketing and management 9 (2005) 2, pp. 207-220

Persistent link: https://www.econbiz.de/10006015475

Motivations of market mavens for participating in online communities

Kim, Hye-shin; Jin, Byoungho; Park, Jin Yong - In: International journal of electronic marketing and … 4 (2011) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10009878536

Student Preferences for Cybersearch Strategies: Impact on Critical Evaluation of Sources

Morrison, James L.; Kim, Hye-Shin; Kydd, Christine T. - In: Journal of education for business 73 (1998) 5, pp. 264-268

Persistent link: https://www.econbiz.de/10006419910