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In your face : how American marketing excess fuels Anti-Americanism
Johansson, Johny K. - 2004 - 1. print.
Persistent link: https://www.econbiz.de/10004241290
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The global market : developing a strategy to manage across borders
Quelch, John Anthony (contributor) - 2004
Persistent link: https://www.econbiz.de/10004396934
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Doing business in emerging markets : entry and negotiation strategies
Cavusgil, Salih Tamer; Ghauri, Pervez N.; Agarwal, Milind R. - 2002
Persistent link: https://www.econbiz.de/10004772274
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473
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Global marketing
Keegan, Warren J.; Green, Mark C. - 2003 - 3. international ed.
Persistent link: https://www.econbiz.de/10004091539
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International marketing strategy : analysis, development and implementation
Doole, Isobel; Lowe, Robin - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004445230
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International marketing strategy
Bradley, Frank - 2005 - 5. ed.
Persistent link: https://www.econbiz.de/10004449059
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer; Carter, Steve - 2005
Persistent link: https://www.econbiz.de/10004514056
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International dimensions of marketing
Terpstra, Vern; Russow, Lloyd C. - 2000 - 4. ed.
Persistent link: https://www.econbiz.de/10004598643
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International marketing
Backhaus, Klaus; Büschken, Joachim; Voeth, Markus - 2005
Persistent link: https://www.econbiz.de/10004663595