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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley - 1999
Persistent link: https://www.econbiz.de/10001423828
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Strategic marketing : an introduction
Proctor, Tony - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001433764
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Key concepts in marketing
Blythe, Jim - 2009 - Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of marketing today …
Persistent link: https://www.econbiz.de/10013207961
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Marketing : a critical introduction
Hackley, Christopher E. - 2009 - Online-Ausg.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in marketing …
Persistent link: https://www.econbiz.de/10013208027
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Everything you need to know about marketing
Forsyth, Patrick - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004139651
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Wirtschaftsspanisch: Marketing : estudio de casos de márketing
Padilla Gálvez, Jesús - 1998
Persistent link: https://www.econbiz.de/10004040582
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The fast forward MBA in marketing
Murphy, Dallas - 1997
Persistent link: https://www.econbiz.de/10004214279
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Principles of marketing
Brassington, Frances; Pettitt, Stephen - 1997
Persistent link: https://www.econbiz.de/10004317155