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Marketing management : a strategic decision-making approach
Mullins, John W. (contributor) - 2005 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004445088
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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony - 2004
Persistent link: https://www.econbiz.de/10004445103
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
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Airline marketing and management
Shaw, Stephen - 2004 - 5th ed.
Persistent link: https://www.econbiz.de/10004491968
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2004 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004492058
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele - 2006
Persistent link: https://www.econbiz.de/10004503355
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Building a better business : the key to future marketing, management and motivation
Dixon, Patrick - 2005
Persistent link: https://www.econbiz.de/10004505243
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Knowles, Patricia A.; Gomes, Roger - 2006
Persistent link: https://www.econbiz.de/10004526124
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Smart business solutions : direct marketing and customer management
Gantenbein, Douglas - 1999
Persistent link: https://www.econbiz.de/10004551434