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"But nobody talks to accountants" : the growing influence of the finance department in the advertising agency
Crawford, Robert - In: Accounting history review 30 (2020) 1, pp. 89-111
Persistent link: https://www.econbiz.de/10012175056
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Hoopla : a book about Crispin Porter + Bogusky
Berger, Warren (contributor) - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004888052
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004929488
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Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals
Turnbull, Sarah - 2014
agencies and their clients hold towards risk. The study has a number of implications for advertising agency management and … this study explores divergent beliefs about risk in a United Kingdom (UK) advertising agency setting. Using in …-depth interviews with an expert sample of UK advertising agency Account Managers the findings suggest that stakeholders have different …
Persistent link: https://www.econbiz.de/10011315504
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Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals
Turnbull, Sarah - 2014
agencies and their clients hold towards risk. The study has a number of implications for advertising agency management and … this study explores divergent beliefs about risk in a United Kingdom (UK) advertising agency setting. Using in …-depth interviews with an expert sample of UK advertising agency Account Managers the findings suggest that stakeholders have different …
Persistent link: https://www.econbiz.de/10011531830
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Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
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Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely; Canniford, Robin; Kreshel, Peggy J. - In: European journal of marketing : EJM 47 (2013) 10, pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
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Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth; Thaichon, Paramaporn; Quach, Sara - In: The journal of business & industrial marketing 31 (2016) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
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Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of marketing communications 22 (2016) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10011561336