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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10004727775
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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Strategic brand communication campaigns
Schultz, Don E.; Barnes, Beth E. - 1999 - 5. ed
Persistent link: https://www.econbiz.de/10004735311
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608
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In search of the obvious : the antidote for today's marketing mess
Trout, Jack - 2008
Persistent link: https://www.econbiz.de/10004925110
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OBD : the business of illusion and the illusion of business
Conley, Lucas - 2008
Persistent link: https://www.econbiz.de/10004397537
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(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël - 2001 - Repr.
Persistent link: https://www.econbiz.de/10004720584
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10004817061