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Wizard! : Harry Potter's brand magic
Brown, Stephen - 2005
Persistent link: https://www.econbiz.de/10004854568
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Branding governance : a participatory approach to the brand building process
Ind, Nicholas; Bjerke, Rune - 2007
Persistent link: https://www.econbiz.de/10004879788
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Business superbrands : an insight into some of Britain's strongest B2B brands 2007
Curtis, James - 2007
Persistent link: https://www.econbiz.de/10004882131
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131
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Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity
Moore, Anne Elizabeth - 2007
Persistent link: https://www.econbiz.de/10004895045
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Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar
Newton, David - 2008
Persistent link: https://www.econbiz.de/10004899483
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Brand risk : adding risk literacy to brand management
Abrahams, David - 2008
Persistent link: https://www.econbiz.de/10004900024
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Why killer products don't sell : how to run your company to a new set of rules
Gotts, Ian; Rowsell, Dominic - 2008
Persistent link: https://www.econbiz.de/10004920855