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Kellogg on branding : the marketing faculty of the Kellogg school of management
Tybout, Alice M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004846062
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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BrandDigital : simple ways top brands succeed in the digital world
Adamson, Allen P. - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004911540
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Retailization : brand survival in the age of retailer power
Thomassen, Lars; Lincoln, Keith; Aconis, Anthony - 2006
Persistent link: https://www.econbiz.de/10004863244
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Brandsimple : how the best brands keep it simple and succeed
Adamson, Allen P. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004871133
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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10004875849
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The art of digital branding
Cocoran, Ian - 2007
Persistent link: https://www.econbiz.de/10004894613
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The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel - 2008
Persistent link: https://www.econbiz.de/10004926071
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Marketing through minefields
Kriby, Julia (contributor) - 2008
Persistent link: https://www.econbiz.de/10004927716
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Brand avatar : translating virtual world branding into real world success
De Mesa, Alycia - 2009
Persistent link: https://www.econbiz.de/10004931342