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Essentials of marketing research
Zikmund, William G. - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001665799
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Business research methods
Zikmund, William G. - 1997 - 5. ed.
Persistent link: https://www.econbiz.de/10004316895
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Exploring marketing research
Zikmund, William G. - 1997 - 6. ed.
Persistent link: https://www.econbiz.de/10004316967
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Business research methods
Zikmund, William G. - 1984
Persistent link: https://www.econbiz.de/10004730857
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Essentials of marketing research
Zikmund, William G. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004747662
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Business research methods
Zikmund, William G. - 2003 - 7. ed.
Persistent link: https://www.econbiz.de/10004747694
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Exploring marketing research
Zikmund, William G. - 1982
Persistent link: https://www.econbiz.de/10004814053
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The influence of brand ambiguity on brand attitude development
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 455-459
Persistent link: https://www.econbiz.de/10002500549
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Statistics in Action: Understanding a World of Data.
Miller, Stephen J. - In: The American Statistician 58 (2004) August, pp. 259-260
Persistent link: https://www.econbiz.de/10005238007
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Perceptual Distortion in the development of brand attitudes : a cognitive model
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - 1970
Persistent link: https://www.econbiz.de/10004645357