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Act now! : how I turn Ideas into million-dollar products
Harrington, Kevin - 2009
Persistent link: https://www.econbiz.de/10004941002
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National television and the market for local products : the case of beer
George, Lisa M. - In: The journal of industrial economics 57 (2009) 1, pp. 85-111
Persistent link: https://www.econbiz.de/10003814872
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Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36
watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity …
Persistent link: https://www.econbiz.de/10011631620
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Marketing mistakes and successes
Hartley, Robert F. - 2004 - 9. ed.
Persistent link: https://www.econbiz.de/10004492061
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Marketing mistakes and successes
Hartley, Robert F. - 2001 - 8. ed.
Persistent link: https://www.econbiz.de/10004777401
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Spinning the bottle : case studies in wine puplic relations
Posert, Harvey (contributor) - 2004
Persistent link: https://www.econbiz.de/10004800722
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The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W. - 2008
Persistent link: https://www.econbiz.de/10004911085
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The limits of simple implementation intentions : evidence from a field experiment on making plans to exercise
Carrera, Mariana; Royer, Heather; Stehr, Mark; Sydnor, … - In: Journal of health economics 62 (2018), pp. 95-104
Persistent link: https://www.econbiz.de/10011999914