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Power of the purse : how smart businesses are adapting to the world's most important consumers - women
Warner, Fara - 2006
Persistent link: https://www.econbiz.de/10004845508
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Handbook of niche marketing : principles and practice
Dalgic, Tevfik (contributor) - 2006
Persistent link: https://www.econbiz.de/10004845600
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Global account management : creating value
Hennessey, Hubert D.; Jeannet, Jean-Pierre - 2003
Persistent link: https://www.econbiz.de/10004787417
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The marketing casebook : cases and concepts
Dibb, Sally - 2002 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004799701
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The manager's guide to competitive marketing strategies
Paley, Norton - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004806815
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Marketing through minefields
Kriby, Julia (contributor) - 2008
Persistent link: https://www.econbiz.de/10004927716
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Buzz : real-life lessons in word-of-mouth marketing
Rôzen, ×Immānû'ēl - 2009 - New ed.
Persistent link: https://www.econbiz.de/10004930340
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Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj; Ahluwalia, Raunica - 2008
Persistent link: https://www.econbiz.de/10004931764
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YouTube and video marketing : an hour a day
Jarboe, Greg - 2009
Persistent link: https://www.econbiz.de/10004941851
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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Govers, Robert; Go, Frank M. - 2009
Persistent link: https://www.econbiz.de/10004942290