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Consumer behavior and marketin...
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Consumer behaviour
79,087
Konsumentenverhalten
78,976
Strategisches Management
40,023
Strategic management
32,727
Marketing
31,292
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17,925
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17,801
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11,647
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10,964
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10,954
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10,038
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8,966
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8,951
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8,340
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7,825
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7,508
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7,044
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6,959
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6,891
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5,845
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5,743
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5,743
Customer satisfaction
5,734
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5,692
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5,585
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5,453
Social Web
5,450
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5,447
Markenartikel
4,936
Einzelhandel
4,864
Brand
4,752
E-commerce
4,604
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4,594
Service quality
4,497
Dienstleistungsqualität
4,472
Werbung
4,442
Innovation
4,047
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3,954
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3,906
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Bruhn, Manfred
357
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292
Kotler, Philip
271
Pepels, Werner
228
Wiedmann, Klaus-Peter
218
Homburg, Christian
216
Huber, Frank
214
Bauer, Hans H.
183
Sheth, Jagdish N.
135
Herrmann, Andreas
127
Belz, Christian
124
Tomczak, Torsten
121
Belk, Russell W.
120
Han, Heesup
119
Fritz, Wolfgang
114
Diller, Hermann
113
Esch, Franz-Rudolf
111
Burmann, Christoph
109
Ahlert, Dieter
106
Mattila, Anna S.
101
Lusk, Jayson L.
100
Grunert, Klaus G.
98
Kreutzer, Ralf T.
97
Grewal, Dhruv
95
Kaiser, Harry M.
95
Backhaus, Klaus
94
Irwin, Scott H.
94
Gierl, Heribert
89
Phau, Ian
86
Kirchgeorg, Manfred
85
Spiller, Achim
85
Vrontis, Demetris
85
Bagozzi, Richard P.
82
Dwivedi, Yogesh Kumar
81
Hitt, Michael A.
80
Woodside, Arch G.
80
Rajagopal
79
Foxall, Gordon R.
78
Kuß, Alfred
78
Kleinaltenkamp, Michael
77
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547
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236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
European Association of Agricultural Economists - EAAE
151
Department of Agribusiness and Applied Economics, North Dakota State University
148
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Edward Elgar Publishing
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IGI Global
94
Haufe-Lexware GmbH & Co. KG
82
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78
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72
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
70
Books on Demand GmbH <Norderstedt>
62
Department of Agricultural and Resource Economics, University of California-Berkeley
55
Springer Gabler <Firma>
53
De Gruyter Oldenbourg
51
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51
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47
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46
Federal Reserve Board (Board of Governors of the Federal Reserve System)
46
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
42
Springer International Publishing
41
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40
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39
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39
Harvard Graduate School of Business Administration
37
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Journal of business research : JBR
2,391
Journal of retailing and consumer services
1,946
International journal of consumer studies
774
International journal of hospitality management
774
Springer eBook Collection
695
Psychology & marketing
670
NBER working paper series
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Europäische Hochschulschriften / 5
547
Working paper / National Bureau of Economic Research, Inc.
514
Gabler Edition Wissenschaft
495
European Journal of Marketing
471
Springer eBook Collection / Business and Economics
463
Technological forecasting & social change : an international journal
443
European journal of marketing : EJM
436
NBER Working Paper
434
Management science : journal of the Institute for Operations Research and the Management Sciences
427
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
406
Journal of marketing management : MM
377
Journal of business ethics : JOBE
374
Industrial marketing management : the international journal for industrial and high-tech firms
371
The journal of brand management : an international journal
369
Journal of marketing research : JMR
365
Research
361
Journal of the Academy of Marketing Science
355
Journal of marketing
354
Cogent business & management
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of travel and tourism marketing
333
Journal of international consumer marketing
326
Tourism management : research, policies, practice
322
Marketing letters : a journal of research in marketing
313
Journal of retailing
312
Journal of marketing communications
308
International journal of retail & distribution management
301
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
295
Journal of fashion marketing and management
293
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ECONIS (ZBW)
139,625
USB Cologne (EcoSocSci)
22,686
RePEc
7,275
Other ZBW resources
2,277
BASE
1,955
EconStor
459
USB Cologne (business full texts)
444
OLC EcoSci
127
ArchiDok
10
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date (oldest first)
1
Consumer behavior II : the meaning of consumption
Hogg, Margaret K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10008668443
Saved in:
2
Seniorenmarketing : Informations- und Entscheidungsverhalten älterer Konsumenten
Hupp, Oliver
-
2000
Persistent link: https://www.econbiz.de/10001422844
Saved in:
3
Umweltbezogenes Wissen der Verbraucher : Ergebnisse einer empirischen Studie und Schlußfolgerungen für das
Marketing
Spiller, Achim
-
1999
Persistent link: https://www.econbiz.de/10013456549
Saved in:
4
Konsumentenverhalten im Umbruch : die Entdeckung des "unvernünftigen Verbrauchers" im modernen
Marketing
Berg, Klaus
-
1995
Persistent link: https://www.econbiz.de/10014272504
Saved in:
5
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
6
Dynamik im
Marketing
: Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
;
Weiser, Christoph
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
Saved in:
7
Dynamik im
Marketing
: Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
8
Die Nutzung von Paneldaten im strategischen
Marketing
von Fast Moving Consumer Goods-Herstellern
Schütz, Karsten
-
2007
Persistent link: https://www.econbiz.de/10003449576
Saved in:
9
Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Hoffmann, Jens
-
2002
Persistent link: https://www.econbiz.de/10001684272
Saved in:
10
Automobilmarketing : Entwicklung eines Kommunikationskonzeptes für Premiumanbieter auf dem deutschen Automobilmarkt im Hinblick auf die Zielgruppe Senioren 50plus
Möhlen, Mark
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003403793
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