Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high …-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non …-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing …

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and … practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept … that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this …