"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need …--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit … marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits …

This textbook presents marketing concepts which are then supported with real-world examples. Key features include … treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause … marketing, and numerous international examples …