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Cutting edge commercials : how...
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Television advertising
803
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44
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Commercial television
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Bellman, Steven
18
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Fossen, Beth L.
4
Guitart, Ivan A.
4
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4
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BLM-Symposion Medienrecht <15., 2015, München>
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1
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1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
Journal of the Academy of Marketing Science
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
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ECONIS (ZBW)
788
USB Cologne (EcoSocSci)
7
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7
RePEc
4
BASE
1
EconStor
1
ArchiDok
1
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31
Internationales Destinationsmarketing im Chinatourismus am Beispiel von TV-Werbung in China
Echtermeyer, Monika
- In:
Deutschland als Reiseziel chinesischer Touristen : …
,
(pp. 105-117)
.
2008
Persistent link: https://www.econbiz.de/10003641205
Saved in:
32
Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
Saved in:
33
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
34
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
35
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
36
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
Saved in:
37
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
38
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
Saved in:
39
Wert und Relevanz der Werbung im öffentlich-rechtlichen Rundfunk : Anmerkungen zu einer aktuellen Debatte
Ridder, Christa-Maria
;
Hofsümmer, Karl-Heinz
- In:
Media-Perspektiven
(
2008
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003650337
Saved in:
40
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
Saved in:
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