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Cutting edge commercials : how...
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Television advertising
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Bellman, Steven
18
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15
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Nilssen, Tore
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Kind, Hans Jarle
12
Sørgard, Lars
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7
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Dens, Nathalie
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Jeong, Yongick
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Jin, Ginger Zhe
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Wada, Roy
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Gabszewicz, Jean Jaskold
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Romaniuk, Jenni
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4
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4
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Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
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8
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
4
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
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International journal of consumer studies
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
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ArchiDok
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51
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
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52
The interrelationships between television viewing, values and perceived well-being : a global perspective
Speck, Sandra K. Smith
;
Roy, Abhijit
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
7
,
pp. 1197-1219
Persistent link: https://www.econbiz.de/10003771879
Saved in:
53
An investor's perspective on the German media market
Hampson, Harry
- In:
Rendite ohne gesellschaftliche Dividende? : die …
,
(pp. 32-42)
.
2008
Persistent link: https://www.econbiz.de/10003774100
Saved in:
54
PVRS and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 386-399
Persistent link: https://www.econbiz.de/10003775208
Saved in:
55
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
56
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
57
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
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58
Jugendliche Zielgruppen
Fries, Karin R.
- In:
Zielgruppen finden und überzeugen : [WiGIM …
,
(pp. 63-76)
.
2006
Persistent link: https://www.econbiz.de/10003356618
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59
Children, TV advertising and the law : internal and external perspectives
Olsen, Lena
- In:
Frontrunners or copycats?
,
(pp. 60-77)
.
2005
Persistent link: https://www.econbiz.de/10003283547
Saved in:
60
A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee
;
Wildman, Steven S.
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
Saved in:
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