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The impact of servicescape on quality perception

Reimer, Anja; Kuehn, Richard - In: European Journal of Marketing 39 (2005) 7/8, pp. 785-808

Purpose – Although numerous articles emphasize the importance of the servicescape (the physical facilities of a service company), the effect of the servicescape on quality perception has been inadequately captured by previous empirical research. The purpose of this paper is to examine the...

Persistent link: https://www.econbiz.de/10014722263