This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

Dieses Fachbuch widmet sich insbesondere dem in Wirtschaft und Wissenschaft derzeit äußerst populären Ansatz des Service Design und stellt dessen Einsatzmöglichkeiten zur Gestaltung von innovativen Services und exzellenten Kundenerlebnissen („Customer Experiences“) dar. Anhand von...

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...