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International and Cross‐cultural Management Research
Andersen, Otto - In: International Marketing Review 16 (1999) 3, pp. 7-8
Persistent link: https://www.econbiz.de/10014828026
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The Handbook of International Marketing Communications
Dennis, Cheryl - In: International Marketing Review 17 (2000) 2, pp. 174-175
Persistent link: https://www.econbiz.de/10014828029
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Strategic Planning and Multinational Trade Blocs
Peattie, Ken - In: International Marketing Review 17 (2000) 6, pp. 586-588
Persistent link: https://www.econbiz.de/10014828030
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The End of Globalization
Paliwoda, Stanley J. - In: International Marketing Review 18 (2001) 3, pp. 355-359
Persistent link: https://www.econbiz.de/10014828035
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Global Competitive Strategies in the New World Economy
Mavondo, Felix - In: International Marketing Review 18 (2001) 3, pp. 355-359
Persistent link: https://www.econbiz.de/10014828036
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Globalisation and its Managerial Implications
Hristov, Latchezar - In: International Marketing Review 18 (2001) 5, pp. 562-566
Persistent link: https://www.econbiz.de/10014828037
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Advertising Worldwide
Meech, Peter - In: International Marketing Review 18 (2001) 5, pp. 562-566
Persistent link: https://www.econbiz.de/10014828038
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Global Marketing Management: A European Perspective
McDermott, Michael - In: International Marketing Review 18 (2001) 6, pp. 717-720
Persistent link: https://www.econbiz.de/10014828040
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Marketing across Cultures (3rd edition)
Jack, Gavin - In: International Marketing Review 19 (2002) 1, pp. 100-102
Persistent link: https://www.econbiz.de/10014828041
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
Pearce, Richard - In: International Marketing Review 20 (2003) 2, pp. 218-220
Persistent link: https://www.econbiz.de/10014828047