This book gives an insight into the latest research results on operations research - nowadays covering an impressingly wide range of topics. Although problems of a primarily methodological nature are discussed, the emphasis is placed firmly on practical subjects, such as reports from the fields...

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include...

Im vorliegenden Buch wird das MARK2MAN (MARKtforschung und MARKeting MANagement)-System vorgestellt, wobei Anwendungsmöglichkeiten aktueller Hochschulforschung und benutzerfreundlicher Umsetzung von Problemstellungen aus Marktforschung und Marketing für PC-Anwendungen miteinander in Verbindung...