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Customer relationship management
Peelen, Ed - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004508499
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Designing the customer centric organization : a guide to strategy, structure, and process
Galbraith, Jay R. - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004828103
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The future of relationship marketing
Bejou, David (contributor) - 2006
Persistent link: https://www.econbiz.de/10004515459
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Customers that count : how to build living relationships with your most valuable customers
Cram, Tony - 2001
Persistent link: https://www.econbiz.de/10004749019
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Customer value investment : formula for sustained business success
Mahajan, Gautam - 2008
Persistent link: https://www.econbiz.de/10004936857
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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Managing customers profitably
Ryals, Lynette - 2008
Persistent link: https://www.econbiz.de/10004926088
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Managing working with the public
Goss, Sue (contributor) - 1999
Persistent link: https://www.econbiz.de/10004747586
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Harvard Business Review on customer relationship management
2001
Persistent link: https://www.econbiz.de/10004750978