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94
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84
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79
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76
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72
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72
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68
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67
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1
FOCUS enzyklopädisches Wörterbuch
Marketing
,
Management
, Marktkommunikation, Medien
Koschnick, Wolfgang J.
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004931700
Saved in:
2
Marketing
Ind, Nicholas
-
2003
-
Reprint.
Persistent link: https://www.econbiz.de/10004404120
Saved in:
3
Building strong brands
Aaker, David A.
-
2002
-
Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
Saved in:
4
The new global brands : managing non-government organizations in the 21st century
Quelch, John Anthony
;
Laidler-Kylander, Nathalie
-
2006
Persistent link: https://www.econbiz.de/10004878854
Saved in:
5
The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid
;
Kimberly, John R.
-
2008
Persistent link: https://www.econbiz.de/10004898426
Saved in:
6
Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für
Marketing
, Werbung und Medien
Frankfurt, M. : Deutscher Fachverlag
;
-1986: Berlin : …
-
1983,36 -
Persistent link: https://www.econbiz.de/10000428874
Saved in:
7
Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon
-
2008
Persistent link: https://www.econbiz.de/10003712422
Saved in:
8
Medien im
Marketing
: Optionen der Unternehmenskommunikation
Gröppel-Klein, Andrea
(
ed.
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726290
Saved in:
9
WertZeichen setzen! : Wege in die Kommunikationszukunft in
Marketing
, Medien und PR
Anda, Béla
(
contributor
);
Endrös, Stefan
(
contributor
); …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836904
Saved in:
10
Hochschulmarketing : Aufgabenfelder und Institutionalisierung im Zeitalter des Medienbruches
Olbrich, Rainer
;
Albrecht, Patric
-
2009
Persistent link: https://www.econbiz.de/10003885156
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