Living the brand : how to transform every member of your organization into a brand champion
Nicholas Ind
| Alternative title: | Marketing |
|---|---|
| Year of publication: |
2003 ; Reprint.
|
| Authors: | Ind, Nicholas |
| Publisher: |
London : Kogan Page |
| Subject: | Business names | Corporate brand names | Management | Employee participation | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 202 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-3351-5 |
| Classification: | Marketing ; Personalwesen |
| Source: |
Persistent link: https://www.econbiz.de/10004404120