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East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224

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Lomax, Wendy; Mador, Martha - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 82-95

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Uncles, Mark D.; East, Robert; Lomax, Wendy - In: Australasian marketing journal 18 (2010) 3, pp. 145-150

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East, Robert; Romaniuk, Jenni; Lomax, Wendy - In: International journal of market research : JMRS ; the … 53 (2011) 3, pp. 327-346

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East, Robert; Grandcolas, Ursula; Dall'Olmo Riley, Francesca - In: Australasian marketing journal 20 (2012) 2, pp. 164-170

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Uncles, Mark D.; East, Robert; Lomax, Wendy - In: Australasian marketing journal 21 (2013) 2, pp. 119-125

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Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242

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Pina, José M.; Dall'Olmo Riley, Francesca; Lomax, Wendy - In: Journal of business research : JBR 66 (2013) 9, pp. 1411-1419

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East, Robert; Uncles, Mark D.; Lomax, Wendy - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 786-801

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East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 24 (2016) 1, pp. 54-58

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