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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10000785465
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Advertising : principles & practice
Wells, William; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
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Advertising : principles & practice
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William - 2009 - 8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10004085841
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Introduction to marketing communication : an integrated approach
Burnett, John; Moriarty, Sandra E. - 1998
Persistent link: https://www.econbiz.de/10004343049
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Creative advertising : theory and practice
Moriarty, Sandra E. - 1986
Persistent link: https://www.econbiz.de/10000697394
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Children as consumers
Wells, William D. - In: On knowing the consumer, (pp. 138-145). 1966
Persistent link: https://www.econbiz.de/10002982030
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Computer simulation of consumer behavior
Wells, William D. - In: Harvard business review : HBR 41 (1963) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10002982037
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Discovery-oriented consumer research
Wells, William - 2009
Persistent link: https://www.econbiz.de/10003793836
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Computer simulation of consumer behavior
Wells, William D. - In: Modern marketing strategy, (pp. 104-127). 1964
Persistent link: https://www.econbiz.de/10003704960