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L' évolution des indicateurs du climat politique, de l'automne 1976 à l'automne 1977
Lindon, Denis - In: L' Opinion française (1978), pp. 11-27
Persistent link: https://www.econbiz.de/10002488935
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Le marketing
Lindon, Denis - 1981
Persistent link: https://www.econbiz.de/10004806080
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Marketing politique et social
Lindon, Denis - 1976
Persistent link: https://www.econbiz.de/10004806081
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Marketing in culturally diverse environments: The case of Western Europe
Jallat, Frederic; Kimmel, Allan J. - In: Business Horizons 45 (2002) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10005333571
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Les grandes tendances du marketing en période de crise : cas de la grande consommation dans les années 90
Duffas, Marie-Dorothée; Jallat, Frederic - 1994
Persistent link: https://www.econbiz.de/10004325227
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The customer's relative importance in the design, development and implementation of new services : an empirical investigation
Jallat, Frederic; Pras, Bernard; Dussart, Christian - 1992
Persistent link: https://www.econbiz.de/10004176291
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Disintermediation in question: New economy, new networks, new middlemen
Jallat, Frederic; Capek, Michael J. - In: Business Horizons 44 (2001) 2, pp. 55-60
Persistent link: https://www.econbiz.de/10005439111
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Livello e dispersione dei prezzi nella competizione on line. Un confronto tra differenti tipologie di retailer in differenti paesi europei
Jallat, Frederic; Jacob, Frank; Ancarani, Fabio; … - In: MERCATI E COMPETITIVITÀ 2006/2 (2006) 2
Persistent link: https://www.econbiz.de/10010560549
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Mercator : théorie et pratique du marketing
Lendrevie, Jacques; Lindon, Denis - 1997 - 5. éd.
Persistent link: https://www.econbiz.de/10004351962
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Mercator : théorie et pratique du marketing
Lendrevie, Jacques; Levy, Julien; Lindon, Denis - 2009 - 9. éd.
Persistent link: https://www.econbiz.de/10004505130