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Magic numbers for consumer mar...
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Marketing
31,466
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13,142
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11,832
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6,965
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6,615
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5,621
Theory
5,591
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4,828
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4,225
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3,996
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3,773
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3,577
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3,411
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2,728
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2,602
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2,436
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2,289
Management
1,523
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1,343
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1,322
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1,313
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1,139
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1,114
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1,107
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1,098
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1,048
Marketing theory
1,022
Marketingtheorie
1,019
Brand management
976
Markenführung
966
Economics
934
Online-Marketing
891
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883
Unternehmen
882
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843
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831
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817
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777
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772
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762
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9,891
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33,886
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23,197
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659
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597
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1
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11,470
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11,470
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4,433
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4,433
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4,177
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4,177
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2,955
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2,652
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2,345
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2,323
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1,975
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1,975
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1,470
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1,380
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1,235
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1,148
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982
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868
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830
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830
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555
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555
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486
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374
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341
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332
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291
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266
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262
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262
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219
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203
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197
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187
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174
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169
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554
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431
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86
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54
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46
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38
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32
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8
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8
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8
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7
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5
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3
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3
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2
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2
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2
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1
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1
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Kotler, Philip
223
Meffert, Heribert
223
Bruhn, Manfred
183
Pepels, Werner
138
Irwin, Scott H.
94
Caliendo, Marco
89
Homburg, Christian
88
Wiedmann, Klaus-Peter
83
Fritz, Wolfgang
77
Bauer, Hans H.
75
Malhotra, Naresh K.
71
Huber, Frank
68
Kaiser, Harry M.
68
Viscusi, W. Kip
68
Belz, Christian
63
Wilson, William W.
62
Good, Darrel L.
61
Kuß, Alfred
59
Sheth, Jagdish N.
58
Herrmann, Andreas
55
Jabbar, Mohammad A.
51
Reinecke, Sven
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Dichtl, Erwin
49
Hair, Joseph F.
49
Hruschka, Harald
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Tomczak, Torsten
48
Baker, Michael John
47
Unger, Fritz
47
Zerres, Michael P.
47
Backhaus, Klaus
46
Brown, Stephen
46
Griffith, Garry R.
46
Diller, Hermann
45
Tadajewski, Mark
45
Zimmermann, Klaus F.
45
Ahlert, Dieter
42
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Agricultural and Applied Economics Association - AAEA
545
Department of Agricultural, Food and Resource Economics, Michigan State University
238
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
177
European Association of Agricultural Economists - EAAE
160
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
146
OECD
136
Southern Agricultural Economics Association - SAEA
134
National Bureau of Economic Research
133
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Université Paris-Dauphine (Paris IX)
122
Economic Research Service, Department of Agriculture
111
American Marketing Association
109
Australian Agricultural and Resource Economics Society - AARES
100
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
99
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
HAL
77
Institute for the Study of Labor (IZA)
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Europäische Kommission
58
Europäische Kommission / Generaldirektion Entwicklung und Zusammenarbeit - EuropeAid
58
European Society for Opinion and Marketing Research
56
Europäischer Rechnungshof
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Edward Elgar Publishing
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Mathematica Policy Research
46
PARTICIP GmbH Consultants für Entwicklung und Umwelt, Freiburg im Breisgau
46
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
International Water Management Institute (IWMI)
45
Independent Evaluation Group
43
International Labour Organization (ILO), United Nations
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
42
European Centre for Development Policy Management
40
Western Agricultural Economics Association - WAEA
40
Europäische Kommission / Generaldirektion Internationale Zusammenarbeit und Entwicklung
36
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SpringerLink / Bücher
571
European Journal of Marketing
518
Journal of business research : JBR
276
Europäische Hochschulschriften / 5
231
Marketing Intelligence & Planning
231
Journal of Food Distribution Research
208
Journal of marketing research : JMR
202
Working paper / National Bureau of Economic Research, Inc.
168
Springer eBook Collection
166
Management Science
141
Industrial marketing management : the international journal for industrial and high-tech firms
134
Gabler Edition Wissenschaft
133
IZA Discussion Papers
132
Journal of Agricultural and Applied Economics
131
Springer eBook Collection / Business and Economics
130
NBER working paper series
129
Journal of Consumer Marketing
121
Economics Papers from University Paris Dauphine
118
Journal of marketing management : MM
117
Journal of the Academy of Marketing Science
115
NBER Working Paper
114
International journal of market research : JMRS ; the journal of the Market Research Society
107
European journal of marketing : EJM
99
Journal of marketing education : JME
99
MPRA Paper
99
Lehrbuch
98
International Food and Agribusiness Management Review
96
Management science : journal of the Institute for Operations Research and the Management Sciences
95
International Journal of Bank Marketing
88
International Marketing Review
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Qualitative market research : an international journal
86
Journal of Product & Brand Management
85
Journal of marketing
82
Agricultural Economics Reports
80
Amber Waves
80
Discussion paper series / IZA
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Jahrbuch der Absatz- und Verbrauchsforschung
77
Marketing theory
77
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Source
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ECONIS (ZBW)
34,682
USB Cologne (EcoSocSci)
9,148
RePEc
8,528
Other ZBW resources
2,660
BASE
2,085
EconStor
603
ArchiDok
307
USB Cologne (business full texts)
257
OLC EcoSci
70
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151
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
Stuttgart : Schäffer-Poeschel Verl. für Wirtschaft, …
;
…
-
32.1988 - 42.1998; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000365785
Saved in:
152
Marketing
: ZFP ; journal of research and management
München : Beck
;
München : Vahlen
;
1979-1994: München …
;
…
-
1.1979 -
Persistent link: https://www.econbiz.de/10000366568
Saved in:
153
Planung & Analyse : Zeitschrift für Marktforschung und
Marketing
Frankfurt, M. : dfv-Mediengruppe
;
Frankfurt, M. : Dt. …
;
…
-
10.1983,6 - 30.2003; 32.2004 - 35.2007; 35.2008 - …
Persistent link: https://www.econbiz.de/10000366847
Saved in:
154
The journal of consumer
marketing
Bingley : Emerald Publishing Limited
;
1983-[?]: Santa …
;
…
-
1.1983/84; 2.1985 -
Persistent link: https://www.econbiz.de/10000445912
Saved in:
155
Marketing
: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
156
Wörterbuch für
Marketing
und Media : deutsch-englisch, english-german
Head, Peter
;
Speetzen, Rolf
-
1998
Persistent link: https://www.econbiz.de/10000682616
Saved in:
157
Marketing
in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P.
(
contributor
);
Zerres, Thomas
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000544721
Saved in:
158
Business mapping im
Marketing
Leiberich, Peter
(
ed.
)
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000630999
Saved in:
159
Loglineare Modellierung mit dem Abschlußtest : e. Instrument für d. empir. Marketingforschung
Schiller, Karla
-
1986
Persistent link: https://www.econbiz.de/10000705610
Saved in:
160
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
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