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An investigation of the relationship between the number of response categories and scale sensitivity
Contractor, Sunil H.; Fox, Richard J. - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10009233561
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A comparison of the common-item and random-groups equating designs using empirical data
Kim, Dong In; Choi, Seung W.; Lee, Guemin; Um, Kooghyang R. - In: International journal of selection and assessment 16 (2008) 2, pp. 83-92
Persistent link: https://www.econbiz.de/10003721640
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Brand valuation and control : an empirical study
Günther, Thomas; Kriegbaum-Kling, Catharina - In: Schmalenbach business review : sbr 53 (2001) 4, pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
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Nationale Kundenbarometer im Vergleich : Theorie - Empirie - Gestaltungsvorschläge
Ertl, Robert - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001621049
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Customer focus assessment : Kriterien zur Bewertung von Kundenorientierung
Bäuerle, Thomas - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001511120
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Markenmanagement - State of the Art : Auswertungsbericht
Günther, Thomas; Kriegbaum, Catharina - 1999
Persistent link: https://www.econbiz.de/10001435032
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National customer satisfaction indices : a critical investigation from an application perspective
Hansen, Ursula; Hennig-Thurau, Thorsten - In: Service quality and management, (pp. 25-53). 1999
Persistent link: https://www.econbiz.de/10001407676