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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
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Three decades of marketing academic input at the Federal Trade Commission : contributions to research, policy making, and litigation
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10010439092
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3
Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
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4
The influence of brand ambiguity on brand attitude development
Miller, Stephen J.
;
Mazis, Michael B.
;
Wright, Peter L.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 455-459
Persistent link: https://www.econbiz.de/10002500549
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5
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
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6
Accepted risk and alcohol use during pregnancy
Morris, Louis A.
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
1
,
pp. 135-144
Persistent link: https://www.econbiz.de/10001162940
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7
Informing Buyers of Risks: Analysis of the Marketing and Regulation of All Terrain Vehicles
Ford, Gary T.
;
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
30
(
1996
)
1
,
pp. 90-123
Persistent link: https://www.econbiz.de/10007314152
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8
Consumer Comprehension of Environmental Advertising and Labeling Claims
Morris, Louis A.
;
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
29
(
1995
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10007329715
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9
Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.
;
Raymond, Mary Anne
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10007373699
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10
Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.
;
Raymond, Mary Anne
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10007373852
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