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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
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2
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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3
Social Media wird mobil : Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien
Kaplan, Andreas M.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
4
,
pp. 16-20
Persistent link: https://www.econbiz.de/10009580728
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A school is "a building that has four walls ... with tomorrow inside" : toward the reinvention of the business school
Kaplan, Andreas M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 599-608
Persistent link: https://www.econbiz.de/10011883628
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Social Media wird mobil : Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien
Kaplan, Andreas M.
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
4
,
pp. 16-20
Persistent link: https://www.econbiz.de/10010016607
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6
The increasing importance of public marketing : explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
European management journal
27
(
2009
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003853284
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7
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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8
An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
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9
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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10
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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