Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Niche envy : marketing discrim...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Unternehmen
35,619
Marketing
31,497
Relationship marketing
25,670
Beziehungsmarketing
25,662
Deutschland
12,810
Consumer behaviour
12,585
Konsumentenverhalten
12,366
Germany
9,870
Theorie
9,746
Theory
9,654
Enterprise
9,142
Marketingmanagement
6,629
Marketing management
6,070
Customer satisfaction
5,745
Kundenzufriedenheit
5,697
USA
4,467
Management
4,313
Brand management
4,272
Markenführung
4,257
Service quality
4,170
Dienstleistungsqualität
4,140
Electronic Commerce
3,915
Strategisches Management
3,819
United States
3,726
Market segmentation
3,608
Marktsegmentierung
3,282
Social Web
2,959
Social web
2,956
Innovation
2,942
Online-Marketing
2,907
Lieferantenmanagement
2,831
Supplier relationship management
2,829
Internet marketing
2,768
marketing
2,604
E-commerce
2,591
Kundenmanagement
2,563
Markenimage
2,546
Brand image
2,390
Marktforschung
2,242
Aufsatzsammlung
2,183
more ...
less ...
Online availability
All
Undetermined
21,168
Free
16,589
Type of publication
All
Book / Working Paper
77,142
Article
37,511
Journal
1,589
Other
554
Database
3
Type of publication (narrower categories)
All
Article in journal
23,616
Aufsatz in Zeitschrift
23,616
Hochschulschrift
9,407
Thesis
6,548
Aufsatz im Buch
6,543
Book section
6,543
Graue Literatur
6,177
Non-commercial literature
6,177
Collection of articles of several authors
4,809
Sammelwerk
4,809
Dissertation u.a. Prüfungsschriften
3,834
Aufsatzsammlung
3,706
Working Paper
3,522
Arbeitspapier
3,179
Lehrbuch
2,906
Textbook
2,299
Konferenzschrift
2,202
Bibliografie enthalten
1,914
Bibliography included
1,914
Case study
1,682
Fallstudie
1,682
research-article
1,497
Ratgeber
1,025
Conference proceedings
966
Guidebook
915
Bibliographie
705
Handbook
676
Handbuch
676
Article
399
Festschrift
396
review-article
348
Glossar enthalten
310
Glossary included
310
Fallstudiensammlung
272
Amtsdruckschrift
271
Government document
271
Wörterbuch
247
Collection of articles written by one author
246
Sammlung
246
Adressbuch
245
more ...
less ...
Language
All
English
60,338
German
42,655
Undetermined
11,525
French
1,026
Hungarian
563
Polish
417
Russian
414
Italian
210
Spanish
203
Swedish
82
Dutch
57
Portuguese
56
Ukrainian
52
Czech
48
Romanian
47
Danish
35
Slovenian
29
Lithuanian
26
Croatian
25
Finnish
22
Slovak
22
Bulgarian
16
Serbian
15
Norwegian
11
Multiple languages
10
Arabic
9
Turkish
9
Vietnamese
8
Estonian
6
Chinese
4
Modern Greek (1453-)
3
Japanese
3
Kazakh
3
Latvian
2
Nepali
2
Old English (ca. 450-1100)
1
Azerbaijani
1
Bosnian
1
Ancient Greek (to 1453)
1
Hebrew
1
more ...
less ...
Author
All
Bruhn, Manfred
409
Meffert, Heribert
302
Kotler, Philip
266
Homburg, Christian
256
Pepels, Werner
235
Huber, Frank
203
Wiedmann, Klaus-Peter
186
Bauer, Hans H.
166
Belz, Christian
140
Tomczak, Torsten
119
Diller, Hermann
114
Kumar, V.
112
Fritz, Wolfgang
111
Esch, Franz-Rudolf
102
Ahlert, Dieter
100
Herrmann, Andreas
98
Irwin, Scott H.
94
Kreutzer, Ralf T.
93
Sheth, Jagdish N.
93
Burmann, Christoph
91
Backhaus, Klaus
90
Kleinaltenkamp, Michael
89
Wirtz, Bernd W.
88
Krafft, Manfred
80
Reinecke, Sven
78
Kirchgeorg, Manfred
76
McDonald, Malcolm
75
Stauss, Bernd
74
Wildemann, Horst
74
Kuß, Alfred
72
Wagner, Joachim
71
Heinemann, Gerrit
70
Silberer, Günter
70
Kaiser, Harry M.
69
Albers, Sönke
68
Albach, Horst
65
Sträßer, Anne-Katrin
65
Verhoef, Peter C.
65
Zentes, Joachim
65
Svensson, Göran
62
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
794
Agricultural and Applied Economics Association - AAEA
544
Department of Agricultural, Food and Resource Economics, Michigan State University
236
National Bureau of Economic Research
213
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
Verlag Dr. Kovač
145
International Association of Agricultural Economists - IAAE
144
European Association of Agricultural Economists - EAAE
143
Southern Agricultural Economics Association - SAEA
135
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
112
American Marketing Association
109
Haufe-Lexware GmbH & Co. KG
109
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Edward Elgar Publishing
85
Université Paris-Dauphine (Paris IX)
76
OECD
72
Office of the Chief Economist, Department of Agriculture
72
Verlag Franz Vahlen
72
Springer-Verlag GmbH
64
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
56
Springer Gabler <Firma>
56
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
University of Western Sydney
49
Department of Agricultural and Resource Economics, University of California-Berkeley
48
De Gruyter Oldenbourg
46
Books on Demand GmbH <Norderstedt>
45
IGI Global
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Nomos Verlagsgesellschaft
44
Erich-Schmidt-Verlag
43
Wiley-VCH
41
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Gesellschaft zur Erforschung des Markenwesens
36
more ...
less ...
Published in...
All
SpringerLink / Bücher
2,399
Journal of business research : JBR
828
Europäische Hochschulschriften / 5
668
Journal of retailing and consumer services
662
Springer eBook Collection
571
Industrial marketing management : the international journal for industrial and high-tech firms
532
European Journal of Marketing
526
Gabler Edition Wissenschaft
512
Springer eBook Collection / Business and Economics
480
Research
346
International journal of hospitality management
315
Lehrbuch
293
Ifo Schnelldienst
255
The journal of business & industrial marketing
252
Marketing Intelligence & Planning
248
Working paper / National Bureau of Economic Research, Inc.
232
The journal of services marketing
228
Journal of strategic marketing
223
Journal of the Academy of Marketing Science
222
Journal of Food Distribution Research
209
NBER working paper series
207
The service industries journal
198
Journal of marketing
197
European journal of marketing : EJM
183
Journal of Consumer Marketing
181
ifo Schnelldienst
170
essentials
168
Journal of marketing management : MM
164
Marketing intelligence & planning
164
Journal of travel and tourism marketing
155
Gabler Research
153
Tourism management : research, policies, practice
151
International journal of electronic customer relationship management : IJECRM
148
NBER Working Paper
139
International journal of contemporary hospitality management
138
Neue betriebswirtschaftliche Forschung : Nbf
137
Discussion paper / Centre for Economic Policy Research
136
Management Science
135
Management science : journal of the Institute for Operations Research and the Management Sciences
135
Asia Pacific journal of marketing and logistics
133
more ...
less ...
Source
All
ECONIS (ZBW)
73,878
USB Cologne (EcoSocSci)
29,525
RePEc
7,103
Other ZBW resources
2,591
BASE
2,000
EconStor
882
USB Cologne (business full texts)
579
ArchiDok
159
OLC EcoSci
82
more ...
less ...
Showing
1
-
10
of
116,799
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Niche envy :
marketing
discrimination in the digital age
Turow, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003229285
Saved in:
2
Akquisition neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen
Koch, Markus
-
2006
Persistent link: https://www.econbiz.de/10003313922
Saved in:
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
Homburg, Christian
(
ed.
)
-
2004
-
1. Aufl.
Betriebswirtschaftslehre und
Marketing
I, Direktor des Institut für Marktorientierte Unternehmensführung (IMU) an der Universität Mannheim …
Persistent link: https://www.econbiz.de/10002341642
Saved in:
4
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
Halfmann, Marion
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010239508
Saved in:
5
Kundenloyalität durch Kundenvorteile : segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement
Conze, Oliver
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498314
Saved in:
6
Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth
-
2009
Persistent link: https://www.econbiz.de/10003916618
Saved in:
7
Mikrogeographische
Marktsegmentierung
im Database-
Marketing
von Versicherungsunternehmen
Munzer, Iris
-
2000
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004599253
Saved in:
8
Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony
-
2004
Persistent link: https://www.econbiz.de/10004445103
Saved in:
9
Marketing
for rainmakers : 52 rules of engagement to attract and retain customers for life
Fragasso, Philip M.
-
2008
Persistent link: https://www.econbiz.de/10004918566
Saved in:
10
Are your customers being served? : how to boost profits by delivering exceptional customer service
Rowson, Pauline
-
2007
Persistent link: https://www.econbiz.de/10004072349
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
