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Emotions, advertising and consumer choice

Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003463424

Branding and advertising

Hansen, Flemming Yssing (contributor) - 2003

Persistent link: https://www.econbiz.de/10004417437

Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

Persistent link: https://www.econbiz.de/10003732092

Modelling emotional and attitudinal responses as drivers of sponsorship value

Hansen, Flemming; Martensen, Anne; Riis Christensen, Sverre - In: International Journal of Sports Marketing and Sponsorship 7 (2005) 1, pp. 69-74

This paper reports findings from a larger study of sponsors and their relationships to sponsored parties. Rather than evaluating such sponsorships in traditional cognitive and conscious effect hierarchical terms, a conceptual Sponsor Value Model is specified as a structural equation model...

Persistent link: https://www.econbiz.de/10014811431

Measuring advertising effect through multidimensional scaling of perceptions and preferences

Christensen, Sverre Riis - In: Esomar congress (1976), pp. 385-407

Persistent link: https://www.econbiz.de/10003513565

Emotional responses: a new paradigm in communication research

Hansen, Flemming; Christensen, Sverre Riis; Lundsteen, Steen - In: Cross-cultural buyer behavior, (pp. 93-114). 2007

Persistent link: https://www.econbiz.de/10003478180

Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses

Christensen, Sverre Riis - In: International journal of market research : JMRS ; the … 48 (2006) 1, pp. 61-80

Persistent link: https://www.econbiz.de/10006691068

Book reviews - Emotions, Advertising and Consumer Choice

Hansen, Flemming; Christensen, Sverre Riis; Young, … - In: International journal of advertising : the quarterly … 27 (2008) 3, pp. 477

Persistent link: https://www.econbiz.de/10008124416

Emotions, Advertising and Consumer Choice

Hansen, Flemming - 2014

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Persistent link: https://www.econbiz.de/10012681554