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Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms
Morgan, Robert; Berthon, Pierre R. - In: Journal of management studies : JMS 45 (2008) 8, pp. 1329-1353
Persistent link: https://www.econbiz.de/10003788483
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Managing business transformation to deliver strategic agility
Morgan, Robert; Page, Kelly - In: Strategic change : SC ; briefings in entrepreneurial finance 17 (2008) 5/6, pp. 155-168
Persistent link: https://www.econbiz.de/10003775670
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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.; Morgan, Robert; Autry, Chad W. - In: Strategic management journal 30 (2009) 12, pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters
Cadogan, John W.; Cui, Charles C.; Morgan, Robert; … - 2009
Persistent link: https://www.econbiz.de/10003835996
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Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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A value-in-process analysis of relationship interactions in non-equity alliances
Toon, Mark A.; Robson, Matthew J.; Morgan, Robert - In: Industrial marketing management : the international … 41 (2012) 1, pp. 186-196
Persistent link: https://www.econbiz.de/10009513189