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Strategic marketing management
Lambin, Jean-Jacques - 1997
Persistent link: https://www.econbiz.de/10000593164
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Advertising and competitive behavior : a case study
Lambin, Jean-Jacques - In: Applied economics 2 (1970) 4, pp. 231-251
Persistent link: https://www.econbiz.de/10002399367
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A computer on-line marketing mix model
Lambin, Jean-Jacques - In: Journal of marketing research : JMR 9 (1972) 2, pp. 119-126
Persistent link: https://www.econbiz.de/10002399374
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Investiss̀ement publicitaire et étude de rentabilité
Lambin, Jean-Jacques - In: Annales de sciences économiques appliquées 25 (1967) 2, pp. 141-229
Persistent link: https://www.econbiz.de/10002399381
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Is gasoline advertising justified?
Lambin, Jean-Jacques - In: The journal of business : B 45 (1972) 4, pp. 585-619
Persistent link: https://www.econbiz.de/10002399384
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Measuring the profitability of advertising : an empirical study
Lambin, Jean-Jacques - In: The journal of industrial economics 17 (1969) 2, pp. 86-103
Persistent link: https://www.econbiz.de/10002399386
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Optimal allocation of competitive marketing efforts : an empirical study
Lambin, Jean-Jacques - In: The journal of business : B 43 (1970) 4, pp. 468-483
Persistent link: https://www.econbiz.de/10002399397
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What is the real impact of advertising?
Lambin, Jean-Jacques - In: Harvard business review : HBR 53 (1975) 3, pp. 139-147
Persistent link: https://www.econbiz.de/10002399401
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Le contrôle de la qualité dans le domaine des services
Lambin, Jean-Jacques - In: Gestion 2000 3 (1987) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10001034019
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Countertrade : a new marketing opportunity or a retrogressive trading system?
Lambin, Jean-Jacques - In: Gestion 2000 1 (1985) 6, pp. 15-28
Persistent link: https://www.econbiz.de/10001034180