Market driven management : strategic and operational marketing
Year of publication: |
2007 ; 2. ed.
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Authors: | Lambin, Jean-Jacques |
Publisher: |
Houndmills [u.a.] : Palgrave |
Subject: | Marketing | Strategisches Management | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic marketing for nonprofit organizations
Kotler, Philip, (1996)
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton, (1997)
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Segmentation and positioning for strategic marketing decisions
Myers, James H., (1996)
- More ...
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Strategic marketing management
Lambin, Jean-Jacques, (1997)
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Lambin, Jean-Jacques, (1976)
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Grundlagen und Methoden strategischen Marketings
Lambin, Jean-Jacques, (1987)
- More ...