Market driven management : strategic and operational marketing
Jean-Jacques Lambin
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Lambin, Jean-Jacques |
| Publisher: |
Houndmills [u.a.] : Palgrave |
| Subject: | Marketing | Strategisches Management | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 477 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-40399853-1 ; 1-4039-9852-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004883285