The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the...

Intro -- Contents -- About the Authors -- Foreword -- Marketing in Asia -- 1. Sizing up the Market -- 2. Business Behavior in Asia -- 3. Laying the Groundwork -- 4. Exploring a Network -- 5. Getting It in Writing -- 6. Putting It All Together -- 7. What about Bill? -- Negotiating in Asia -- 8....

International HRM is an essential text for students of international management and human resource management in an international context. The book provides a comprehensive account and critique of human resource management from a mainly cross-cultural perspective, and explains theories relevant...

When at the turn of the 1980, the face of the political world was largely remodelled with the vanishment of classical East and West blocs, the economical wasteland created by the failed socialist planned economic system constituted a fascinating research pasture for economists of all disciplines...

Cover -- Title -- Copyright -- Contents -- Introduction -- 1 Internal Migration in Reform China -- 2 International Migration from China -- 3 Tourism in Contemporary China -- 4 The Usefulness of Mobility Producing Modern Citizens -- 5 The Dangers of Mobility Disciplining the Traveler -- 6...

Intro -- General Editor's Preface -- Preface -- Introduction -- PART ONE: IMMIGRANTS AND FORMS OF GROUP IDENTITY -- Los Suizos: Galician Migration to Switzerland -- Ethnicity as a Factor in Modern American Indian Migration: A Winnebago Case Study with Reference to Other Indian Situations -- West...

Cover -- Editorial boards -- The upside of cultural differences -- Cross-cultural research and positive organizational scholarship -- The double-edged sword of cultural distance in international alliances -- Creating the asset of foreignness:Schrödinger's cat and lessons from the Nissan revival...

Preface -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Part I Economic Globalization and Cross-Societal Cultural Differences -- Chapter 1 A Movement Toward Greater Integration of the Global Economy -- 1.1 Stylized Facts Related to Public Opinion on International Trade --...