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Consumer behavior
Similar by subject
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Subject
All
Konsumentenverhalten
80,405
Consumer behaviour
80,387
Theorie
11,950
Theory
11,899
Beziehungsmarketing
10,343
Relationship marketing
10,325
Markenführung
8,473
Brand management
8,467
Deutschland
7,701
Marketing
7,642
Markenimage
7,040
Brand image
6,893
Germany
6,665
Online retailing
5,848
Online-Handel
5,848
Kundenzufriedenheit
5,733
Customer satisfaction
5,726
Online-Marketing
5,287
Electronic Commerce
5,188
Social Web
5,186
Social web
5,186
Internet marketing
5,175
USA
5,166
United States
4,902
Markenartikel
4,814
Marketingmanagement
4,738
Brand
4,638
Dienstleistungsqualität
4,505
Service quality
4,504
Einzelhandel
4,476
Marketing management
4,294
Retail trade
4,270
E-commerce
4,078
Werbung
3,970
Verbraucherverhalten
3,925
Werbewirkung
3,920
Advertising effects
3,828
Experiment
3,456
Advertising
3,327
Emotion
3,298
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Online availability
All
Undetermined
32,541
Free
19,232
Type of publication
All
Article
57,320
Book / Working Paper
51,798
Journal
329
Other
6
Type of publication (narrower categories)
All
Article in journal
51,963
Aufsatz in Zeitschrift
51,963
Graue Literatur
8,423
Non-commercial literature
8,423
Working Paper
6,500
Arbeitspapier
6,465
Hochschulschrift
5,970
Aufsatz im Buch
5,221
Book section
5,221
Thesis
3,959
Collection of articles of several authors
2,313
Sammelwerk
2,313
Dissertation u.a. Prüfungsschriften
2,039
Aufsatzsammlung
1,910
Lehrbuch
1,638
Textbook
1,247
Bibliografie enthalten
1,055
Bibliography included
1,055
Konferenzschrift
816
Case study
723
Fallstudie
723
Conference paper
559
Konferenzbeitrag
559
Ratgeber
443
Guidebook
384
Collection of articles written by one author
380
Sammlung
380
Handbook
355
Handbuch
355
Conference proceedings
299
Bibliographie
288
Reprint
216
Amtsdruckschrift
187
Government document
187
Glossar enthalten
167
Glossary included
167
Wörterbuch
133
Festschrift
121
Fallstudiensammlung
105
Statistik
103
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Language
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English
86,132
German
21,278
Undetermined
1,073
French
770
Polish
172
Spanish
94
Italian
81
Swedish
50
Russian
42
Dutch
36
Danish
29
Portuguese
26
Norwegian
23
Finnish
15
Hungarian
14
Slovak
10
Bulgarian
9
Czech
6
Croatian
6
Romanian
5
Ukrainian
5
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Macedonian
2
Serbian
2
Turkish
2
Bosnian
1
Estonian
1
Lithuanian
1
Malay (macrolanguage)
1
Nepali
1
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Author
All
Bruhn, Manfred
284
Huber, Frank
186
Pepels, Werner
177
Wiedmann, Klaus-Peter
175
Kotler, Philip
170
Homburg, Christian
169
Bauer, Hans H.
161
Meffert, Heribert
154
Han, Heesup
120
Belk, Russell W.
119
Sheth, Jagdish N.
115
Herrmann, Andreas
112
Diller, Hermann
103
Mattila, Anna S.
101
Grunert, Klaus G.
97
Esch, Franz-Rudolf
95
Tomczak, Torsten
94
Belz, Christian
88
Gierl, Heribert
88
Lusk, Jayson L.
84
Phau, Ian
83
Ahlert, Dieter
77
Foxall, Gordon R.
77
Grewal, Dhruv
76
Usman, Osly
76
Burmann, Christoph
75
Walsh, Gianfranco
72
Bagozzi, Richard P.
71
Dwivedi, Yogesh Kumar
70
Backhaus, Klaus
69
Khare, Arpita
69
Nayga, Rodolfo M.
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Kreutzer, Ralf T.
67
Kuß, Alfred
67
Agarwal, Sumit
65
Silberer, Günter
65
Sträßer, Anne-Katrin
65
Swoboda, Bernhard
64
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Institution
All
National Bureau of Economic Research
549
Springer Fachmedien Wiesbaden
525
Verlag Dr. Kovač
84
OECD
58
American Marketing Association
53
Haufe-Lexware GmbH & Co. KG
51
Springer Gabler <Firma>
42
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
35
IGI Global
33
Edward Elgar Publishing
31
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
28
De Gruyter Oldenbourg
28
Institut für Demoskopie Allensbach
27
RWTH Aachen
26
Springer-Verlag GmbH
26
Friedrich-Schiller-Universität Jena
25
Nomos Verlagsgesellschaft
24
Springer International Publishing
23
W. Kohlhammer GmbH
23
Wiley-VCH
23
Information Resources Management Association
21
UVK Verlagsgesellschaft mbH
21
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
Duncker & Humblot
19
European Society for Opinion and Marketing Research
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
19
Uni-Taschenbücher GmbH
19
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
18
Deutscher Dialogmarketing Verband
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Erich-Schmidt-Verlag
16
Nordic Council of Ministers
16
Technische Universität Braunschweig
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Campus Verlag
15
INSEAD
15
Universität Mannheim
15
Organisation for Economic Co-operation and Development
14
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Published in...
All
Journal of business research : JBR
1,990
Journal of retailing and consumer services
1,934
SpringerLink / Bücher
1,531
International journal of hospitality management
792
International journal of consumer studies
761
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
544
Working paper / National Bureau of Economic Research, Inc.
451
Asia Pacific journal of marketing and logistics
395
NBER Working Paper
395
The journal of product & brand management
392
Springer eBook Collection
369
The journal of brand management : an international journal
360
European journal of marketing : EJM
354
Journal of marketing research : JMR
348
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Gabler Edition Wissenschaft
340
Tourism management : research, policies, practice
337
Journal of travel and tourism marketing
335
Springer eBook Collection / Business and Economics
325
Journal of international consumer marketing
323
Journal of retailing
318
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing communications
303
Journal of marketing
298
Cogent business & management
297
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
290
Journal of the Academy of Marketing Science
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
283
Marketing intelligence & planning
283
Europäische Hochschulschriften / 5
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
International journal of contemporary hospitality management
267
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Source
All
ECONIS (ZBW)
94,965
USB Cologne (EcoSocSci)
14,317
USB Cologne (business full texts)
119
EconStor
40
BASE
7
RePEc
5
Showing
51
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60
of
109,453
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51
Tonträgermarketing : Marktdynamik und Anpassungsmanagement
Conen, Michael
-
1995
Persistent link: https://www.econbiz.de/10000549382
Saved in:
52
Internationale
Marktsegmentierung
im Automobilmarketing
Heise, Gilbert
-
1997
Persistent link: https://www.econbiz.de/10000629201
Saved in:
53
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
54
Das Konsumentenverhalten beim Marketing von langlebigen Konsumgütern in Mazedonien
Bucevska, Jasmina
-
1996
Persistent link: https://www.econbiz.de/10000603631
Saved in:
55
Die Marktanalyse als Basis entscheidungsorientierter Verfahren im Vertriebsbereich
Dobner, Stephan
-
1994
Persistent link: https://www.econbiz.de/10000373518
Saved in:
56
Internationale
Marktsegmentierung
als Grundlage für internationale Marketing-Konzeptionen
Stegmüller, Bruno
-
1995
Persistent link: https://www.econbiz.de/10000532734
Saved in:
57
Über Kundengruppen zur Marktstruktur : das Modell der Segmentintensität
Brogini, Marco
-
1998
Persistent link: https://www.econbiz.de/10000652332
Saved in:
58
Nutzenorientierte
Marktsegmentierung
: ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
Saved in:
59
Dynamisches Segment-Management auf Hochtechnologiemärkten
Breuer, Wolfgang
-
1994
Persistent link: https://www.econbiz.de/10000423562
Saved in:
60
Die Identifikation von Marktsegmenten
Kaiser, Andreas
-
1978
Persistent link: https://www.econbiz.de/10000063765
Saved in:
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