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Marketing strategy for Indian...
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Consumer behaviour
11
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10
Relationship marketing
9
Beziehungsmarketing
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India
8
Marketing management
8
Marketingmanagement
8
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7
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English
38
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Kaur, Gurjeet
25
Sahi, Gurjeet Kaur
21
Gupta, Mahesh Chander
9
Sharma, R.D.
5
Gupta, Shruti
4
Modi, Pratik
4
Chahal, Hardeep
3
Cheng, T. C. E.
3
Gupta, Sangeeta
3
Kapur, P. K.
3
Mahajan, Neha
3
Sharma, R. D.
3
Aggarwal, Anu Gupta
2
Basirzadeh, Mashaallh
2
Devi, Rita
2
Mantok, Stanzin
2
Quareshi, Tahira Khanam
2
Sekhon, Harjit
2
Seli, Nitasha
2
Agarwal, Nivedita
1
Aggarwal, Anu G.
1
Bridgman, Stewart
1
Fazal-e-Hasan, Syed
1
Gupta, Mahesh
1
Gupta, Mahesh C.
1
Jayaram, Jayanth
1
Jones, Paul
1
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1
Khanam Quareshi, Tahira
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Kumar, Avneesh
1
Lings, Ian
1
Lonial, Subhash C.
1
Mahajan, Neetu
1
Mahajan, Rupali
1
Mahajan, Rupali Arunkumar
1
Mortimer, Gary
1
Patel, Pankaj
1
Patel, Pankaj C.
1
Rani, Anu
1
Roy, Sanjit
1
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Journal of global marketing
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Managing service quality : MSQ ; an international journal
2
Marketing intelligence & planning
2
Metamorphosis : a journal of management research
2
The international journal of bank marketing : IJBM
2
The marketing review
2
Theoretical papers
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Asia Pacific Journal of Marketing and Logistics
1
Decision sciences : DS
1
Global Business Review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovations in services marketing and management : strategies for emerging economies
1
International Journal of Bank Marketing
1
International journal of innovation and technology management
1
International journal of production research
1
International journal of retail & distribution management
1
Journal of Consumer Marketing
1
Journal of innovation & knowledge : JIK
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Marketing Intelligence & Planning
1
The service industries journal
1
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ECONIS (ZBW)
33
OLC EcoSci
8
Other ZBW resources
4
RePEc
1
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1
Predicting customers' behavioral intentions toward ATM services
Sahi, Gurjeet Kaur
;
Gupta, Sangeeta
- In:
Journal of Indian business research
5
(
2013
)
4
,
pp. 251-270
Persistent link: https://www.econbiz.de/10010364805
Saved in:
2
Factors predicting co-creation of value : a study of boutiques
Sahi, Gurjeet Kaur
;
Devi, Rita
;
Sehgal, Sanjeewani
- In:
Metamorphosis : a journal of management research
14
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011485932
Saved in:
3
Moderating role of perceived risk in credit card usage and experience link
Chahal, Hardeep
;
Sahi, Gurjeet Kaur
;
Rani, Anu
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 286-308
Persistent link: https://www.econbiz.de/10010492674
Saved in:
4
Factors obstructing intentions to trust and purchase products online
Sahi, Gurjeet Kaur
;
Quareshi, Tahira Khanam
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 758-783
Persistent link: https://www.econbiz.de/10011478841
Saved in:
5
Application of TOC-based framework to imporve market orientation in a non-profit organization
Gupta, Mahesh Chander
;
Bridgman, Stewart
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 579-599
Persistent link: https://www.econbiz.de/10011479468
Saved in:
6
Employees' organisational commitment and its impact on their actual turnover behaviour through behavioural intentions
Sahi, Gurjeet Kaur
;
Mahajan, Rupali Arunkumar
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 621-646
Persistent link: https://www.econbiz.de/10010495831
Saved in:
7
Fostering engagement among emotionally exhausted frontline employees in financial services sector
Sahi, Gurjeet Kaur
;
Roy, Sanjit
;
Singh, Tisha
- In:
Journal of service theory and practice
32
(
2022
)
3
,
pp. 400-431
Persistent link: https://www.econbiz.de/10013273029
Saved in:
8
Assessing co-creation based competitive advantage through consumers' need for differentiation
Sahi, Gurjeet Kaur
;
Devi, Rita
;
Gupta, Mahesh Chander
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209679
Saved in:
9
Mitigating the tension in pursuit of operational ambidexterity : the roles of knowledge development and bricolage
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Cheng, T. C. E.
- In:
International journal of production economics
239
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648811
Saved in:
10
Role of trusting beliefs in predicting purchase intentions
Sahi, Gurjeet Kaur
;
Sekhon, Harjit
;
Quareshi, Tahira Khanam
- In:
International journal of retail & distribution management
44
(
2016
)
8
,
pp. 860-880
Persistent link: https://www.econbiz.de/10011615499
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