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Interactive brand experience : the concept and the challenges
Roberts, Mary Lou - In: Advances in electronic marketing, (pp. 103-121). 2005
Persistent link: https://www.econbiz.de/10003168017
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Internet marketing : integrating online and offline strategies
Roberts, Mary Lou - 2003
Persistent link: https://www.econbiz.de/10001668952
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Internet marketing : integrating online and offline strategies
Roberts, Mary Lou - 2003 - International ed.
Persistent link: https://www.econbiz.de/10004765986
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Internet marketing : integrating online and offline strategies
Roberts, Mary Lou - 2003 - International ed.
Persistent link: https://www.econbiz.de/10013469036
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The effects of information on consumer perceptions of and preferences for a grocery product
Roberts, Mary Lou - 1971
Persistent link: https://www.econbiz.de/10004849536
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Direct marketing management
Roberts, Mary Lou; Berger, Paul D. - 1999 - 2. ed
Persistent link: https://www.econbiz.de/10000682829
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Analyzing proximity judgments in an experimental design
Roberts, Mary Lou; Taylor, James R. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 68-72
Persistent link: https://www.econbiz.de/10002694447
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Direct marketing management
Roberts, Mary Lou; Berger, Paul D. - 1989
Persistent link: https://www.econbiz.de/10004066607
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Direct marketing management
Roberts, Mary Lou; Berger, Paul D. - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004342508
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Marketing to the changing household : management and research perspectives
Roberts, Mary Lou (contributor) - 1984
Persistent link: https://www.econbiz.de/10004783508