In this day and age there are mechanisms or mediums to pass messages for advertisers and this include traditional print media, online advertisement campaign, electronic media such as television and radio etc. However, a very critical feature a whether an advertisement is successful or not...

The article analyses various aspects pertaining to international marketing. In this regard the potential market entry in Morocco of a UK based electronics appliance manufacturer is analysed. The article further provides analysis of marketing planning tools such as PESTEL to identify the focal...

Entrepreneurship has become the crucial subject of discussion among social and economic development specialists as the key to solving problems and reducing obstacles to human development. On the other hand, marketing is also considered as a main factor for entrepreneurial businesses’ survival...

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an adequate explanation, the content creation...