//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Winning new business : essenti...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,464
Deutschland
6,204
Theorie
5,359
Theory
5,299
Marketingmanagement
5,038
Germany
5,005
Marketing management
4,485
Verkauf
3,505
Consumer behaviour
3,482
Konsumentenverhalten
3,360
Selling
3,182
Strategie
2,625
marketing
2,602
Relationship marketing
2,552
Beziehungsmarketing
2,537
Strategisches Management
2,148
Electronic Commerce
2,091
USA
2,077
Management
1,993
Marktforschung
1,897
Unternehmen
1,873
Verbraucherverhalten
1,801
Brand management
1,758
Markenführung
1,751
Werbung
1,751
Markenpolitik
1,746
United States
1,739
Kundenmanagement
1,666
Strategy
1,632
Online-Marketing
1,404
Internet
1,335
Internet marketing
1,287
Erfolgsfaktor
1,272
Market research
1,260
Agribusiness
1,103
Advertising
1,101
Aufsatzsammlung
1,076
Marketingtheorie
1,028
Innovation
1,013
Salespeople
1,003
more ...
less ...
Online availability
All
Undetermined
9,810
Free
9,790
Type of publication
All
Book / Working Paper
44,450
Article
14,699
Journal
610
Other
529
Type of publication (narrower categories)
All
Article in journal
6,542
Aufsatz in Zeitschrift
6,542
Hochschulschrift
5,293
Thesis
3,755
Graue Literatur
2,416
Non-commercial literature
2,416
Collection of articles of several authors
2,384
Sammelwerk
2,384
Dissertation u.a. Prüfungsschriften
2,235
Aufsatz im Buch
2,131
Book section
2,131
Lehrbuch
2,025
Aufsatzsammlung
1,873
Textbook
1,602
research-article
1,192
Working Paper
1,167
Bibliografie enthalten
1,099
Bibliography included
1,099
Konferenzschrift
1,078
Arbeitspapier
1,004
Case study
748
Fallstudie
748
Ratgeber
726
Guidebook
617
Conference proceedings
452
Handbook
425
Handbuch
425
Bibliographie
344
review-article
306
Glossar enthalten
240
Glossary included
240
Wörterbuch
195
conceptual-paper
187
review
187
Congress Report
186
Festschrift
185
Fallstudiensammlung
148
case-report
137
Collection of articles written by one author
134
Sammlung
134
more ...
less ...
Language
All
English
26,867
German
23,218
Undetermined
9,011
French
580
Hungarian
547
Polish
132
Russian
128
Spanish
68
Romanian
41
Swedish
33
Italian
32
Portuguese
30
Ukrainian
30
Dutch
28
Lithuanian
21
Czech
12
Danish
11
Finnish
10
Croatian
8
Slovak
8
Bulgarian
7
Turkish
7
Norwegian
3
Serbian
3
Arabic
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Estonian
1
Japanese
1
Kazakh
1
Macedonian
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
315
Meffert, Heribert
275
Kotler, Philip
264
Pepels, Werner
221
Homburg, Christian
178
Wiedmann, Klaus-Peter
155
Huber, Frank
146
Belz, Christian
121
Bauer, Hans H.
117
Fritz, Wolfgang
105
Tomczak, Torsten
100
Diller, Hermann
98
Irwin, Scott H.
94
Esch, Franz-Rudolf
87
Kreutzer, Ralf T.
78
Backhaus, Klaus
77
Ahlert, Dieter
76
Kleinaltenkamp, Michael
73
Kuß, Alfred
72
Burmann, Christoph
68
Kaiser, Harry M.
68
Sheth, Jagdish N.
68
Kirchgeorg, Manfred
67
McDonald, Malcolm
67
Heinemann, Gerrit
66
Reinecke, Sven
65
Sträßer, Anne-Katrin
65
Albers, Sönke
63
Wilson, William W.
62
Good, Darrel L.
61
Unger, Fritz
59
Silberer, Günter
58
Dichtl, Erwin
54
Wirtz, Bernd W.
54
Olbrich, Rainer
53
Weis, Hans Christian
53
Herrmann, Andreas
52
Aaker, David A.
51
Jabbar, Mohammad A.
51
Krafft, Manfred
50
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
526
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
109
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
80
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Haufe-Lexware GmbH & Co. KG
56
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
43
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
OECD
36
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
35
National Bureau of Economic Research
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
32
European Society for Opinion and Marketing Research
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
De Gruyter Oldenbourg
30
Edward Elgar Publishing
30
Fördergesellschaft Marketing an der Universität Augsburg
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Books on Demand GmbH <Norderstedt>
28
Springer-Verlag GmbH
28
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,618
European Journal of Marketing
472
Springer eBook Collection
368
Springer eBook Collection / Business and Economics
363
Gabler Edition Wissenschaft
357
Europäische Hochschulschriften / 5
308
Research
246
Industrial marketing management : the international journal for industrial and high-tech firms
236
Journal of business research : JBR
220
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
200
Lehrbuch
192
Management Science
134
essentials
131
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
118
The journal of personal selling & sales management : JPSSM
115
Hamburger Schriften zur Marketingforschung
113
Journal of marketing education : JME
101
Gabler Research
100
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
European journal of marketing : EJM
97
International Food and Agribusiness Management Review
94
Journal of Business & Industrial Marketing
93
Journal of marketing
92
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
88
Journal of the Academy of Marketing Science
86
The journal of business & industrial marketing
84
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International Journal of Bank Marketing
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
DUV / Wirtschaftswissenschaft
78
Journal of marketing management : MM
77
Schriften zu Marketing und Management
76
Gabler-Edition Wissenschaft
75
Schriftenreihe Schwerpunkt Marketing
74
more ...
less ...
Source
All
ECONIS (ZBW)
31,029
USB Cologne (EcoSocSci)
18,078
RePEc
6,426
Other ZBW resources
2,187
BASE
1,857
EconStor
342
USB Cologne (business full texts)
290
OLC EcoSci
70
ArchiDok
9
more ...
less ...
Showing
59,971
-
59,980
of
60,288
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
59971
Werftmarketing : Entwicklung eines Kundengewinnungsmodells zur Identifizierung von Neukunden als Grundlage eines Expansionskonzeptes
Meier, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420626
Saved in:
59972
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10014009363
Saved in:
59973
Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608417
Saved in:
59974
Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Schaper, Thorsten
-
2008
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10003631710
Saved in:
59975
Der digitale Musikmarkt : Erfolgsfaktoren für Onlinemusikdienste
Kouretsidis, Takis
-
2007
Persistent link: https://www.econbiz.de/10003631732
Saved in:
59976
Struktur, Vermarktung und Probleme der Freilichtmuseen in Deutschland : eine Studie zur Verbesserung der Marktposition
Rath, Irene E.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003631796
Saved in:
59977
Marketing
für Heilpraktiker : erfolgreiche Praxisführung ; 4 Tabellen
Vormwald, Kristina
-
2009
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003634951
Saved in:
59978
Absatzmarketing in der Immobilienwirtschaft
Engelhart, Roland
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003643250
Saved in:
59979
Patientenorientierte Krankenhausführung : Beiträge des Personalmanagements zur Markenbildung und Kundenorientierung von Krankenhäusern
Stachel, Kerstin
-
2008
Persistent link: https://www.econbiz.de/10003672751
Saved in:
59980
Großmarktmarketing : Entwicklung eines adaptiven und innovativen Marketingkonzept-Rahmens für osteuropäische Großmärkte am Beispiel Rumäniens im Lebensmittel-Frischebereich auf Bas...
Gutknecht, Jörg
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003485517
Saved in:
First
Prev
5994
5995
5996
5997
5998
5999
6000
6001
6002
6003
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->