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The retail value proposition : crafting unique experiences at compelling prices
Murray, Kyle Bayne - 2013
Persistent link: https://www.econbiz.de/10009741510
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Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Roberts, Graham H. - 2016
Persistent link: https://www.econbiz.de/10011380839
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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How service quality influences brand equity : the dual mediating role of perceived value and corporate credibility
Jahanzeb, Sadia; Fatima, Tasneem; Butt, Muhammad Mohsin - In: The international journal of bank marketing : IJBM 31 (2013) 2, pp. 126-141
Persistent link: https://www.econbiz.de/10009733582
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Thaweephan Leingpibul; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010200017
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra; Garrido, Margarida Vaz - In: Psychology & marketing 34 (2017) 9, pp. 904-911
Persistent link: https://www.econbiz.de/10011738129
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827