Die wettbewerbsstrategische Bedeutung der Standardisierung technologischer Innovationen im Business-to-Business-Bereich -- Rahmenbedingungen der Standardisierung technologischer Innovationen -- Standardisierung technologscher Innovationen in der ökonomischen analyse — Ein Überblick --...

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as,...

Intro -- List of Figures -- List of Tables -- Acronyms -- A. Foundation -- I. Introduction -- I.1 Motivation -- I.2 Research Agenda -- I.3 Structure of the Dissertation -- I.4 Research Context and Design -- I.5 Contributions -- II. Theoretical Background -- II.1 Widespread Diffusion of Digital,...

Introduction -- The basic diffusion pattern of an innovation -- The whole is bigger than the sum of its (diffusion and customer lifetime value) parts -- Don't just stand there: do something! growing innovation equity through marketing actions -- Foreseeing bumps and potholes along the diffusion...