Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creative marketing for new pro...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Unternehmenserfolg
48,951
Firm performance
48,834
Marketing
31,464
Theorie
9,219
Theory
9,138
Deutschland
8,638
Kreativität
7,515
Innovation
7,226
Germany
7,193
Creativity
6,796
Marketingmanagement
5,753
SME
5,706
KMU
5,694
Corporate Governance
5,666
Corporate governance
5,619
Strategisches Management
5,482
Marketing management
5,202
USA
5,180
Unternehmensgründung
5,027
Innovationsmanagement
4,796
United States
4,763
Business start-up
4,755
Managers
4,581
Führungskräfte
4,570
Innovation management
4,398
Strategic management
4,094
Entrepreneurship
3,847
Management
3,731
Entrepreneurship approach
3,579
Consumer behaviour
3,558
Konsumentenverhalten
3,422
China
3,323
Unternehmen
3,186
Corporate Social Responsibility
3,029
Corporate social responsibility
2,999
Performance measurement
2,870
Performance-Messung
2,867
Bank
2,843
Industrie
2,840
Relationship marketing
2,740
more ...
less ...
Online availability
All
Undetermined
26,816
Free
24,729
Type of publication
All
Book / Working Paper
69,077
Article
49,290
Journal
810
Other
537
Type of publication (narrower categories)
All
Article in journal
36,968
Aufsatz in Zeitschrift
36,968
Graue Literatur
7,870
Non-commercial literature
7,870
Hochschulschrift
7,265
Working Paper
6,171
Aufsatz im Buch
5,901
Book section
5,901
Arbeitspapier
5,668
Thesis
5,081
Collection of articles of several authors
3,698
Sammelwerk
3,698
Lehrbuch
2,990
Aufsatzsammlung
2,719
Dissertation u.a. Prüfungsschriften
2,587
Textbook
2,348
Konferenzschrift
1,662
Bibliografie enthalten
1,421
Bibliography included
1,421
Case study
1,267
Fallstudie
1,267
research-article
1,238
Conference proceedings
718
Ratgeber
706
Guidebook
619
Handbook
523
Handbuch
523
Bibliographie
421
Conference paper
336
Konferenzbeitrag
336
review-article
317
Collection of articles written by one author
308
Sammlung
308
Festschrift
279
Glossar enthalten
264
Glossary included
264
Forschungsbericht
253
Reprint
229
Einführung
216
Wörterbuch
208
more ...
less ...
Language
All
English
80,065
German
28,316
Undetermined
9,519
French
780
Hungarian
564
Polish
252
Russian
224
Italian
195
Spanish
125
Swedish
45
Dutch
44
Portuguese
44
Romanian
43
Ukrainian
43
Slovenian
36
Lithuanian
23
Finnish
22
Slovak
22
Croatian
19
Czech
18
Danish
13
Serbian
13
Bulgarian
12
Norwegian
11
Turkish
8
Macedonian
4
Chinese
4
Japanese
3
Vietnamese
3
Arabic
2
Estonian
2
Kazakh
2
Korean
2
Old English (ca. 450-1100)
1
Hindi
1
Latin
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
313
Meffert, Heribert
274
Kotler, Philip
262
Pepels, Werner
225
Wagner, Joachim
203
Homburg, Christian
179
Wiedmann, Klaus-Peter
160
Huber, Frank
150
Bauer, Hans H.
119
Belz, Christian
114
Fritz, Wolfgang
110
Görg, Holger
106
Backhaus, Klaus
103
Tomczak, Torsten
102
Diller, Hermann
96
Irwin, Scott H.
94
Esch, Franz-Rudolf
87
Audretsch, David B.
81
Kreutzer, Ralf T.
81
Ahlert, Dieter
77
Kuß, Alfred
75
Burmann, Christoph
71
Bloom, Nicholas
70
Kleinaltenkamp, Michael
70
Van Reenen, John
70
Schnabel, Claus
69
Addison, John T.
68
Kaiser, Harry M.
68
McDonald, Malcolm
67
Heinemann, Gerrit
66
Kirchgeorg, Manfred
66
Sheth, Jagdish N.
66
Reinecke, Sven
65
Sträßer, Anne-Katrin
65
Albers, Sönke
63
Stulz, René M.
63
Fritsch, Michael
62
Vrontis, Demetris
62
Wilson, William W.
62
Good, Darrel L.
61
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
599
Agricultural and Applied Economics Association - AAEA
542
National Bureau of Economic Research
353
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
112
Verlag Dr. Kovač
107
American Marketing Association
103
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Edward Elgar Publishing
86
OECD
86
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Haufe-Lexware GmbH & Co. KG
64
Springer-Verlag GmbH
60
Verlag Franz Vahlen
60
De Gruyter Oldenbourg
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Springer Gabler <Firma>
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
IGI Global
39
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
37
Springer International Publishing
36
W. Kohlhammer GmbH
36
Friedrich-Schiller-Universität Jena
35
Gesellschaft zur Erforschung des Markenwesens
35
RWTH Aachen
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
more ...
less ...
Published in...
All
SpringerLink / Bücher
2,143
Journal of business research : JBR
953
Springer eBook Collection
485
European Journal of Marketing
472
Springer eBook Collection / Business and Economics
446
Gabler Edition Wissenschaft
418
Europäische Hochschulschriften / 5
412
Working paper / National Bureau of Economic Research, Inc.
374
NBER working paper series
351
Strategic management journal
343
Industrial marketing management : the international journal for industrial and high-tech firms
338
Cogent business & management
301
Research
293
NBER Working Paper
285
Lehrbuch
262
Journal of business ethics : JOBE
253
Small business economics : an entrepreneurship journal
236
Discussion paper series / IZA
220
International business review : the official journal of the European International Business Academy
209
Journal of Food Distribution Research
208
Technological forecasting & social change : an international journal
207
Marketing Intelligence & Planning
204
International journal of production economics
202
Finance research letters
200
International journal of hospitality management
200
Discussion paper / Centre for Economic Policy Research
190
Management science : journal of the Institute for Operations Research and the Management Sciences
175
The journal of corporate finance : contracting, governance and organization
175
Management decision : MD
169
International journal of innovation management
167
Applied economics
163
International journal of economics and finance
163
Lecture notes in economics and mathematical systems : LNEMS
158
Journal of business venturing
155
Springer-Lehrbuch
151
International journal of economics and financial issues : IJEFI
150
The international journal of human resource management
149
Creativity and innovation management
143
Academy of Management journal : AMJ
142
International entrepreneurship and management journal
141
more ...
less ...
Source
All
ECONIS (ZBW)
87,013
USB Cologne (EcoSocSci)
21,146
RePEc
6,495
Other ZBW resources
2,238
BASE
1,861
EconStor
669
USB Cologne (business full texts)
207
OLC EcoSci
74
ArchiDok
11
more ...
less ...
Showing
1
-
10
of
119,714
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creative
marketing
for new product and new business development
Ishikawa, Akira
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003689530
Saved in:
2
New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004604980
Saved in:
3
The product manager's field guide : practical tools, exercises, and resources for improved product management
Gorchels, Linda
-
2003
Persistent link: https://www.econbiz.de/10004781992
Saved in:
4
From concept to consumer : how to turn ideas into money
Baker, Phil
-
2009
Persistent link: https://www.econbiz.de/10004920867
Saved in:
5
Design matters : how great design will make people love your company
Emery, Stewart
;
Brunner, Robert
;
Hall, Russ
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004929102
Saved in:
6
Women want more : how to capture your share of the world's largest, fastest-growing market
Silverstein, Michael J.
;
Sayre, Kate
;
Butman, John
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004949545
Saved in:
7
Neuproduktprognose mittels Testmarktsimulation : praktische Anwendung und methodische Grundlagen
Erichson, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000621909
Saved in:
8
Interdisciplinary approaches to product design, innovation, & branding in international
marketing
Swan, K. Scott
(
ed.
);
Zou, Shaoming
(
ed.
)
-
2012
in the area of branding, product design, innovation, and strategic thought in international
marketing
. This volume was …
Persistent link: https://www.econbiz.de/10012049882
Saved in:
9
Neuproduktprognose mit Wachstumskurvenmodellen : Prognoseprozess, Modellauswahl und Schätzung
Wintz, Tobias
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013360877
Saved in:
10
Neuproduktprognose mit Wachstumskurvenmodellen : Prognoseprozess, Modellauswahl und Schätzung
Wintz, Tobias
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008910504
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
