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Strategic marketing analysis
Chernev, Alexander - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004896936
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When Sustainability is Not a Liability : The Halo Effect of Marketplace Morality
Chernev, Alexander; Blair, Sean - In: Journal of Consumer Psychology 31 (2020) 3, pp. 551-569
Persistent link: https://www.econbiz.de/10012407272
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Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander; Hamilton, Ryan - In: Journal of marketing research : JMR 46 (2009) 3, pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
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Commentary on Scheibehenne, Greifeneder, and Todd: Choice overload : is there anything to it?
Chernev, Alexander; Böckenholt, Ulf; Goodman, Joseph - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 426-428
Persistent link: https://www.econbiz.de/10008662507
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Managing product assortments : insights from consumer psychology
Hamilton, Ryan; Chernev, Alexander - In: Kellogg on marketing, (pp. 348-360). 2010
Persistent link: https://www.econbiz.de/10008664273
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The impact of product line extensions and consumer goals on the formation of price image
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10003947432
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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Compensatory reasoning in choice
Chernev, Alexander; Hamilton, Ryan - In: Social psychology of consumer behavior, (pp. 131-147). 2009
Persistent link: https://www.econbiz.de/10003812939
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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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Choice overload : a conceptual review and meta-analysis
Chernev, Alexander; Böckenholt, Ulf; Goodman, Joseph - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 333-358
Persistent link: https://www.econbiz.de/10011374502