Similar Search Results

The customer's perception of purpose marketing : results of an empirical study of a company-supported campaign for the COVID-19 vaccination in Germany

Rüger, Theres; Lehmann, Thomas; Siems, Florian - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 32-36

Persistent link: https://www.econbiz.de/10014560716

Relationship marketing in European consumer goods markets : from marketing mix orientation to customer life cycle management

Terlutter, Ralf - In: Strategic management : new rules for Old Europe, (pp. 123 - 136). 2006

Persistent link: https://www.econbiz.de/10014556240

Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014556465

Fundraising through poverty porn : ethical concerns

Mahmoud, Mahmoud Abdulai; Nang, Daniel Yennube - In: Journal of philanthropy and marketing 29 (2024) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10014580100

Facebook in the low-cost fashion sector : the case of Primark

Del Olmo Arriaga, Josep Lluis; Berlanga Silvente, Vanesa - In: Journal of fashion marketing and management 21 (2017) 4, pp. 512-522

Persistent link: https://www.econbiz.de/10011795882

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

An agile approach to service innovation : creating valuable service innovation with agile resource integration

Findsrud, Rolf - In: Journal of creating value 6 (2020) 2, pp. 190-207

Persistent link: https://www.econbiz.de/10014580827

Managing brand transgressions : 8 Principles to Transform Your Brand

Jain, Shailendra Pratap; Jain, Shalini Sarin - 2024

Persistent link: https://www.econbiz.de/10014580774

Erfolgsfaktoren strategischer Gruppen : dargestellt am Beispiel des Bucheinzelhandels

Effen, Ingrid - 1995

Persistent link: https://www.econbiz.de/10000963978

Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023

Zarkada, Anna (ed.) - 2024

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and …-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing …

Persistent link: https://www.econbiz.de/10014577588