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Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction

Koporcic, Nikolina; Halinen, Aino - In: The IMP journal 12 (2018) 2, pp. 392-408

Persistent link: https://www.econbiz.de/10011896776

Understanding the influences of story elements in service businesses

Hsieh, Yi-Ching; Chiu, Hung-Chang; Tang, Yun-Chia; Liu, … - In: Service business 12 (2018) 3, pp. 601-619

Persistent link: https://www.econbiz.de/10011915163

Communicating green fashion across different cultures and geographical regions

Dickenbrok, Corinna; Martinez, Luis F. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10011918406

Dual branding : a case study of Wyndham

Ronzoni, Giulio; Torres, Edwin; Kang, Juhee - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 240-257

Persistent link: https://www.econbiz.de/10011924272

Hermeneutics as innovative method to design the brand identity of a nanotechnology company

Settembre-Blundo, Davide; Fernández del Hoyo, Alfonso Pedro - In: Asia Pacific journal of innovation and entrepreneurship … 12 (2018) 2, pp. 181-205

Persistent link: https://www.econbiz.de/10011938814

The moderating role of social themes in cause-related marketing advertisements

Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454

Persistent link: https://www.econbiz.de/10011956130

Place branding : revealing the neglected role of agro food products

Lopes, Celso; Leitão, João; Rengifo-Gallego, Juan - In: International review on public and non-profit marketing 15 (2018) 4, pp. 497-530

Persistent link: https://www.econbiz.de/10011956160

Construction and operationalisation of sectorial brands : the case of the Brazilian winemaking sector from the perspective of different stakeholders

Castro, Dra Virginia Aparecida; Giraldi, Janaina de … - In: Wine Economics and Policy 7 (2018) 2, pp. 153-164

The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...

Persistent link: https://www.econbiz.de/10011959895

Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective

Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113

Persistent link: https://www.econbiz.de/10012209199

Corporate heritage tourism brand attractiveness and national identity

Balmer, John M. T.; Chen, Weifeng - In: Foundations of corporate heritage, (pp. 214-243). 2017

Persistent link: https://www.econbiz.de/10011656853