1. Introduction: The importance and nature of political management -- 2. Introduction: The importance and nature of political management -- 3. Political organising: Power, structure and culture in government, parties and campaigns -- 4. Political HR: Appointing and utilising staff and volunteers...

"The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians. Deeply grounded in the experiences of those who worked in the highest political offices...

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...

Cover; Praise; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; About the authors; Acknowledgements; Chapter 1: Introduction to political marketing; The basic components of political marketing; Why marketing, communication and politics...

1. Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley, and Kenneth Cosgrove -- 2. The emergence of voter targeting : learning to send the right message to the right voters / Michael John Burton and Tasha Miracle -- 3. Database political marketing in campaigning and government /...