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In with the old, out with the new : green marketing and the used merchandise sector

La Venture, Kelly; Norrgard, Chantal - In: The journal of applied business research 32 (2016) 3, pp. 707-715

Persistent link: https://www.econbiz.de/10011500820

Analysis of snack food purchasing and consumption

Forbes, Sharon L.; Kahiya, Eldrede Tinashe; … - In: Journal of food products marketing 22 (2016) 1, pp. 65-88

Persistent link: https://www.econbiz.de/10011560847

Getting real about suicide prevention in the classroom and beyond : using a classroom simulation to create communications for at-risk individuals

Bal, Anjali S.; Weidner, Kelly; Leeds, Christopher; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 90-97

Persistent link: https://www.econbiz.de/10011537307

Consumer preference for traditional products in West Balkans Countries

Vukasovič, Tina - In: Journal of international food & agribusiness marketing … 26 (2014) 3, pp. 173-188

Persistent link: https://www.econbiz.de/10010404409

Clothing color and tipping : an attempted replication and extension

Lynn, Michael; Giebelhausen, Michael; Garcia, Sheila; … - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 4, pp. 516-524

Persistent link: https://www.econbiz.de/10011494497

Gamification in marketing : an empirical study of differences in user psychology among services using gamification

Hamada, Shunya; Wakabayashi, Yasunaga - In: The Kyoto economic review 83 (2014) 1/2, pp. 27-57

Persistent link: https://www.econbiz.de/10011407754

No long-term consequences for social irresponsibility? : Adidas' rent incident during the COVID-19 pandemic in Germany

Boehmer, Jan; Harrison, Virginia S. - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 11-34

Persistent link: https://www.econbiz.de/10013163192

Exploring the need for uniqueness and conformity

Burghartz, Pia Teresa - 2021

Persistent link: https://www.econbiz.de/10012653569

Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation

Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17

Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...

Persistent link: https://www.econbiz.de/10012621943

Remapping the sport brandscape : a structured review and future direction for sport brand research

Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10013255808